E-WEB-Goal-14

GLOBAL INTRODUCTION OF THE GOAL WITH SOME STATISTICS

The world’s oceans – their temperature, chemistry, currents and life – drive global systems that make the Earth habitable for humankind. Our rainwater, drinking water, weather, climate, coastlines, much of our food, and even the oxygen in the air we breathe, are all ultimately provided and regulated by the sea. Throughout history, oceans and seas have been vital conduits for trade and transportation. Careful management of this essential global resource is a key feature of a sustainable future.

For open ocean and deep sea areas, sustainability can be achieved only through increased international cooperation to protect vulnerable habitats. Establishing comprehensive, effective and equitably managed systems of government-protected areas should be pursued to conserve biodiversity and ensure a sustainable future for the fishing industry. On a local level, we should make ocean-friendly choices when buying products or eating food derived from oceans and consume only what we need. Selecting certified products is a good place to start. Making small changes in our daily lives, like taking public transport and unplugging electronics saves energy. These actions reduce our carbon footprint, a factor that contributes to rising sea levels. We should eliminate plastic usage as much as possible and organize beach clean-ups. Most importantly, we can spread the message about how important marine life is and why we need to protect it.

HOW CAN SPORT BE USEFUL TO REACH THE GOAL?

Sport-based public awareness campaigns can promote awareness towards environmental  protection and can stimulate enhanced community response for local environment preservation, such as the protection of seashores and marine life. Sport, including sport events and stakeholders involved, can transmit messages regarding the importance of protecting our oceans and seas, at the same time encouraging policy developments in this context.

Examples

Turning Waste Into Sneakers to Save our Oceans and Run for the Oceans

Adidas, believes that sport not only has the power to change lives, but also to change the world. This isn’t some kind of motto of the sportswear brand. It’s something tangible: something that you can actually wear. To raise awareness of the threats of marine plastic pollution, the company created a huge campaign for its Ultra BOOST running shoe. What makes these shoes so amazing and eco-friendly is the fact that they are made by Parley Ocean Plastic, a proprietary plastic retrieved from the coastal communities and beaches

In addition to this, the “Run for the Oceans” global campaign invited communities to join hands and run together to raise awareness on the threat of marine plastic. From June 8th to June 16th 2019, Adidas contributed 1 $ for every kilometer within the Run for the Oceans Challenge on Runtastic App. Website: https://www.runtastic.com/rfto/ngeo

Video: https://www.youtube.com/watch?v=PDTi91q8WIM&feature=emb_logo

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